Personal Brand: Lorenna Corral
(Music Artist)
By implementing brand growth strategies such as content pillar creation, audience niching, ideal client discovery, editing unique short form content and creative targeted copy I was able to create significant trackable growth on the social media platform, TikTok.
Follower Growth (60 Days) 05/22 - 07/21
• 933.3% Net Follower increase
• 437 New Followers
Content Pillar Creation
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Niche Audience Marketing
Focusing in on age, ideal client type, and location helps to narrow the focus and messaging of the brand.
Mood Board + World Building
Narrowed down aesthetics, and keywords niche audience habitually searches, or finds on their "for you page," to increase visibility to new potential followers.
Creative Copy
I write creative copy over trending sounds in conjunction with unique videos ideas tailored to the brand message in short form videos and static posts.
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Video Editing Techniques
1. Utilized golden hour light overlay adjusted with opacity and image editing
2. Nostalgic blur effect with video duplication, blending, and opacity adjustment.
Golden Hour Video
Aesthetic DAW Performance Video
1. Screen record
2. Picture in picture
